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Public Relations And Image Making In Government
[A CASE STUDY OF LAGOS STATE WASTE MANAGEMENT AGENCY (LAWMA)]
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1.3 Objectives of the Study
The study is focused on the following aims and objectives:
a. Assessing the public perception of the corporate image built by Lagos State Waste Management Agency.
b. To determine the effectiveness of the Lagos State Waste Management Agency public relations department.
c. To discuss the importance of public relations on the image formation of an organization.
d. To recommend effective ways of building a lasting and positive corporate image through the public relations.
1.4 Research Hypotheses
The study formulated and developed for testing the following hypotheses:
H0: the Lagos State Waste Management Agency do not sustain a positive corporate image.
H1: the Lagos State Waste Management Agency do not sustain a positive corporate image.
H0: There is no significant relationship between public relations and an organizations image making.
H1: There is a significant relationship between public relations and an organizations image making.
1.5 significance of the study
This
study proves to be a useful tool to organizations especially the
government owned institutions where the concept of image making is not
as important as those in the private sector. The study will open up
several undertstnding towards the concept of image making and will
inform the users of this work of the role of the public relations
department in carving this image. Academically, this study will prove to
be a reference point to those who will undertake several studies
relating to building a corporate image either in the private sector or
in the public sector.
1.6 Scope and Limitations of the Study
This
study will accommodate all the relevant, related and available
literatures on the subject of image making and how the public relations
department will help realize this vision. However, the scope of the
study is limited to one case study, which is the Lagos state waste
management agency. The study process was impeded by lack of finance to
effectively run the logistics in terms to collecting and collating data
from the respondents and having a first-hand observation of the place of
study. Also, the study was impeded by time.
1.7 Definition of Terms
Public
relations: the professional maintenance of a favourable public image by
a company or other organization or a famous person.
Image: In this context, image is the opinion people have about a person, or an organization.
Government: the group of people with the authority to govern a country or state; a particular ministry in office.
Reputation: the beliefs or opinions that are generally held about someone or something.
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ABSRACT - [ Total Page(s): 1 ]The information must first be in its raw state called data until it has passed through some process. This process refines it and ensures that it appears useful to its users. The process of refining information by taking away the wrong elements can be likened to the role of the public relations in an organization. The public relations of any organization is an intermediary between an organization and its audience. Its major role is to communicate genuine information to the audience about an organ ... Continue reading---
