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Need For Creation Development And Maintenance Of Good Buyer Supplier Relationship
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CHAPTER ONE
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness.
Also,
no firm will appreciate, if they took time to ignite business light,
only to lose them to other firms that will develop and maintain the
light.
The more an organization creates, develop and maintain good
customer relationship, the more benefit and easy going their business
operations become. Hence, an organization that creates and develop more
and also maintain stands a better chance of survival, growth, and
profitability.
These gave birth to this very interesting topic “the
significance of need for creation, development, and maintenance of good
buyer supplier relationship which could either beneficial or detrimental
to an organization. Hence, the need for creation, development and
maintenance of good buyer-supplier relationship is as old as creation.
There has been traces of this relationship as a stimulating and basic
factor for better performance in all human activities.
In the
Nigeria context, one notices that friendliness among buyers and
suppliers goes a long way to create good business transaction.
This features promently in companies with low productivity in which Unilever brother Plc is not an exception.
With
regards to the requirement by any company to keep production planning,
there is the need for the buyer to maintain a relationship with his
supplier, by using motivated aids to achieve his aim.
This type of
approach will help to create an awareness on the part of the supplier
and importance that is required of the buyer’s company.
According to
Baily and Farmer (1983) buyer and supplies of commodities finds
themselves exposed to serious risk of loss (as well as of wind fall
profit) because of impracticable changes in buying procedures as earlier
stated, it becomes evident that an existing relationship can sustain
the buyer, when the supplier gets information about production stoppages
an increase or change in price and which makes it unable for the buyer
to purchase the materials.
1.1 BACKGROUND OF THE STUDY
This
research is based on Unilever Brother’s Nigeria Plc Aba, which outfit is
in Nigeria. It was formally know as the best Africa soap company
limited in 1923 until it’s name was changed to liver Brothers Nigeria
Plc and finally to Unilever Brothers Nigeria Plc, in 1995.
It first
started with importing cold water detergent into the country which was
white in colour, with some blue greenish sparkles in 1947. The company
introduced the omo blue detergent which competed with the cold water
surf with increase in demand and changes to taste. The company started
diversifying it’s manufacturing plants which lead to the establishment
of the branch in Aba in 1949.
Initially, their manufacturing scope
is based on local palm oil. Unilever Brother strengthened to foot hold
and progressed to drink business by merging with Lipton Nigeria limited
in July in 1985 and also merged with the chesebrough product industries
limited in December 1988 to become the giant in personal production
process.
In accordance with the Nigeria enterprise promotion decree
of 1972 and 1977, 60 percent of the companys exact is held by Nigeria
citizens and institution while the remaining 40 percent is held by
Unilever oversea holding limited, Lipton tea company limited. Today
Unilever Brother’s Nigeria Aba is a leading company in the industrial
sector, engaged in the manufacture and marketing of a wide range of
household product for fabries, washing, household clearing, personal
washing, skin cares, dental cares industrial clearing and foods ranging
from seasonings and table margarines.
Through efficient and shapely
focused management, the manufacturing sites have been nationalized for
five weations some years ago to the current three, leading to
significant savings and cost effectiveness, first “Apapa†the premier
and site, producers of soaps as sunlight, key, oxbar, lux breez, astral
and personal product close up, pepsodent, Vaseline or pomos’.
The
second plant is devoted in the production of non-soaping detergents
power, and bars. Here the company at industry Road Aba, behind Nigeria
Breweries Plc Aba makes such popular brands as Omo, rim and use powder.
The third and the newest of all the plants was commissioned in 1983 as
the ultra-modern food factor in Agbara, where the company produces Roy
co, Blue-Band, planter , tree top and breaden.
Unilever Nigeria
Plc’s range of quality product is distributed and sold at uniform price
all over the country through an established and tested distribution
network using appointed distribution, supervised and well trained sales
force. The company has direct staff strength of 2.224 employees in it’s
three factors and various distributions points throughout the country
out this number, only six are expatriate. This is the extent which the
company has gone at training and development local management resources,
the objective is to bring in expatriates to give the business an
international flavor and in exchange for it’s own managers going oversea
to work and obtain foreign experience rather than as a matter of
necessity. The company also provides employment for over 6000 suppliers
and distributors who in turn employ thousand of people.
Unilever
Nigeria Plc has been dedicated to the production of top quality brand
for Nigeria for over 70 years, with over 30 strength in Aba plant with
these, their super brand remain a must in every home.
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ABSRACT - [ Total Page(s): 1 ]The need for creation, development and maintenance of good buyer-seller relationship is very paramount to every organization for it’s existence.It is a process and procedure used by managers (management role) to enhance production and boost profitability in the organization. This project attempts to examine the nature and environs of buyer-seller relationship. How the relationship can be created (initiation), developed and it’s maintenance are stressed in a more meaningful manner. ... Continue reading---
