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BENEFITS OF TURNING SUPPLY CHAIN INTO REVENUE CHAIN IN PRODUCTION COMPANIES
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- Contributor: mr-chris
- engagements: 39
- Case No: 222873ip
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ABSRACT - [ Total Page(s): 1 ]This study the benefits of turning supply chain into revenue chain in production companies, is very important using Nestle Nigeria plc as case study. Companies need to understand the business impact of supply chain decisions on their own organizations. However, to what extend do business leaders and supply chain managers understand the impact on the external world. In this work we found out that there are benefits of turning supply chain into a revenue chain in production companies, and there are challenges that deter turning supply chain into a revenue chain in production companies.
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CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDYRevenue growth is a top priority on corporate agendas today. Companies are grappling with challenges such as learning how to enter new markets and attract new customers, identifying which new channels to tap in each segment and geography, and determining how to penetrate deeper and wider into the existing customer bases. Retailers are experimenting with novel store formats and fostering new, more intimate relationships with consumers.Additionally, manufacturers are interacting with consumers and discovering new prospects via mobile ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study the benefits of turning supply chain into revenue chain in production companies, is very important using Nestle Nigeria plc as case study. Companies need to understand the business impact of supply chain decisions on their own organizations. However, to what extend do business leaders and supply chain managers understand the impact on the external world. In this work we found out that there are benefits of turning supply chain into a revenue chain in production companies, and there are challenges that deter turning supply chain into a revenue chain in production companies.
... Continue Reading
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