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Benefits Of Turning Supply Chain Into Revenue Chain In Production Companies
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CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Revenue growth
is a top priority on corporate agendas today. Companies are grappling
with challenges such as learning how to enter new markets and attract
new customers, identifying which new channels to tap in each segment and
geography, and determining how to penetrate deeper and wider into the
existing customer bases. Retailers are experimenting with novel store
formats and fostering new, more intimate relationships with consumers.
Additionally,
manufacturers are interacting with consumers and discovering new
prospects via mobile apps and social media. Identifying the most
profitable approach and determining the most loyal/productive customers
and the most advantageous products are important supply chain-related
tasks.
The supply chain development of production companies can
impact both the environment and local economies, especially in emerging
markets. This impact can be positive or negative depending on factors
including: market pressure to lower costs and the extent to which
companies are focused on responsible supply chains. Changing market
dynamics and emerging technologies enable players across the consumer
goods value chain to revisit their supply chain strategies to propel
growth and gain operational efficiencies. A truly adaptive supply chain
requires a shift in approach. For most organizations, this means:
Rethinking supply chain strategies to accommodate new and varied market forces to grow revenues.
Reinventing supply chain operations to achieve or retain optimal cost efficiency and create new business capabilities.
Rewiring
supply chain systems to leverage technological advancements that help
organizations deal with ever-changing market dynamics reflected by
spikes in volume and information variety — while boosting productivity.
This project seeks to determine the benefits of turning supply chain in production companies.
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ABSRACT - [ Total Page(s): 1 ]This study the benefits of turning supply chain into revenue chain in production companies, is very important using Nestle Nigeria plc as case study. Companies need to understand the business impact of supply chain decisions on their own organizations. However, to what extend do business leaders and supply chain managers understand the impact on the external world. In this work we found out that there are benefits of turning supply chain into a revenue chain in production companies, and there ar ... Continue reading---
