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IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS
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- Contributor: mr-chris
- engagements: 33
- Case No: 241480ip
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ABSRACT - [ Total Page(s): 1 ]Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences.The study was done using survey research design with questionnaire as due key instrument for collecting primary data. A total of 1000 and 200 bank customer and
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CHAPTER ONE - [ Total Page(s): 4 ]STATEMENT OF THE PROBLEMWithout customers, banks would have no revenues. Marketing is directed at protecting and expanding this stream of revenue. Organization (including banks) regards customers wherever they may be as their single most important reason for existing. They operate in a rapidly changing, regulatory and economic environment. Consequent upon this, it is the job of the marketer to understudy and understand the purchase decision/patterns of these customers who have been known to be difficult and complex in nature. The task become even different in the light of inc ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences.The study was done using survey research design with questionnaire as due key instrument for collecting primary data. A total of 1000 and 200 bank customer and
... Continue Reading
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