-
Impact Of Promotional Activities On The Marketing Of Golden Morn Products
CHAPTER ONE -- [Total Page(s) 4]
Page 3 of 4
-
-
-
FORMULATION OF HYPOTHESIS
Ho: Banks are not establishing many branches in Lagos and Aba markets;
Hi: Banks are establishing many branches in Lagos
and Aba markets;
Ho: Bank do not lend more in their branches in Lagos and markets and make more profit.
Ho: Accessibilities to these bank branches does not influence their patronage in this bank market;
Hi: Accessibilities to these banks branches influences their patronage in these markets;
Ho: Response time to customers’ enquires and
transaction is not an attraction to bank customers in Lagos and Aba markets;
Hi: Response time to customers’ enquires and transaction is an attraction to bank customers in Lagos and Aba markets.
Ho: Technology is not an important factors affecting customers’ preference in these areas.
SCOPE AND LIMITATION OF THE STUDY
This study shall be restricted to Lagos and Aba business/Banking environment Lagos and Aba market were chosen because:
1. The head offices of about 90% of the banks are in Lagos.
2. The banks that do not have their head offices in Lagos, have regional offices and/or head office annexes
3. Many banks have either regional office and / or area offices in Aba.
4. Lagos is the nations industrial capital with over 75% of the more bank users.
5.
The under listed 10 (ten) banks (by number of branches), have at least
five branches in Lagos and at least two branches in Aba (excluding their
cash centers).
CHAPTER ONE -- [Total Page(s) 4]
Page 3 of 4
-
-
ABSRACT - [ Total Page(s): 1 ]Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences.The study was done using survey research design with questio ... Continue reading---
