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Impact Of Promotional Activities On The Marketing Of Golden Morn Products
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BANKS BRANCHES NET WORK RANKING MARKETING SLOGANS
First bank of Nig. plc 319 1 Truly, the first
Union bank of Nig .plc 284 2 Big, strong, Reliable
United bank for Africa 219 3 The wise choice in banking
Afribank Nig. plc 137 4 The one stop bank
Savannah bank of Nig. 87 5 We treat you like a person.
Bank of the North Ltd. 86 6 We earn your confidence
Wema Bank plc 86 7 Reaching for greater heights
Standard trust bank Ltd. 77 8 Vision to become a role model for Africa B12
Habib Nig bank Ltd. 55 9 The bank with a difference
All State Trust bank plc. 47 10 The professional Bank.
Respondents
for the study will be drawn from Banks senior officials and individual
bank customers and due objectives will be to find out what inform their
bank (branch) Locational considerations the under listed have been
identified as some of the limiting factors:
1. Bas of Respondents:-
The respondents are form different backgrounds with their own prejudices
since they have no direct stake in this study. The reliability of data
generated from them is suspect and will be fraught with many
inconsistencies.
2. Sampling error:- I have only a sample to
represent the entire population. The sample was selected using
convenience- sampling technique since the sample is just a small
representation of the entire population, sampling error is therefore
inevitable.
SIGNIFICANCE OF STUDY
This research will attempt to
show the locational factors influencing the marketing of financial
services in Lagos and Aba markets. Issues to be analyzed will include
people banking habits: branch network; technology application; interest
rates on Loans; security of funds, response time amongst others. The
customers will be classified into 2 (two) broad group for analysis viz
corporate bodies, and
i. Corporate bodies, and
ii. Individuals
We
shall therefore strive to establish the existence of differences in
factors that influence various bank choice of location in Lagos and Aba
business banking environment.
Having established the existence of a
difference or lack of it. The research will then make suggestions that
would help banks price their product better in the Lagos and Aba
competitive banking environments, improve on their technology
applications, ensure security of customers funds and other general
attributes that customers consider vital.
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ABSRACT - [ Total Page(s): 1 ]Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks.This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This will enable banks to focus on the critical factor that affect market preferences.The study was done using survey research design with questio ... Continue reading---
