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Impact Of Containerization On Transport And Distribution
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CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The
process of containerization has been surged over the last several
decades, but Nigeria ports and their supporting container distribution
networks have struggled to increase capacity to match this expansion. PZ
was first founded as a trading post called West African Merchants. In
Sierra Leone by two partners, George Peterson from England and George
Zochonics, from Greece, Peterson and Zochonics started out by shipping
palm oil and other produce, such as palm kernels, cocoa, groundnut, and
seed cotton as well as animals hides and skins to United Kingdom and
bringing back goods from England such as cloths from Manchester. In 1884
Peterson and Zochonics incorporated the company as Paterson Zochonic
(PZ). PZ was established in Nigeria by the year 1899 at Lagos later
extended to other branches in the states. The company currently
manufactures and distribute over 30 brands of products across its global
network, such products like soaps and other personal care item,
including shampoo, baby powder, detergents and cleaners, olive oil,
packaging material, ever pharmaceuticals etc. PZ has maximum number of
workers in various branches located especially Aba branch that has
qualified staff that facilitates the organizational growth; they also
have very good number of vehicle for easy distribution and conveying of
the raw material for production. They also have good machine for steady
production.
1.2 STATEMENT OF THE PROBLEM
Containerization is very
essential and useful in the selling of industrial goods; hence it is
often referred to as the nearest company’s salesman. There are existing
problems associated with containerization on transports and distribution
of industrial goods and services. Expanding system wide container
capacity is extremely difficult. For one container flows involve a
series of linked capacity factors derive by different stakeholders such
as ports railroads, truck carriers and steamship lines. While on the
surface the problem appears to be a direct application of goldratt’s
theory of constraints (Goldratt 1997) and (ox 2004) there are
complicating factors. Container flows may be identified as the drum
(i.e. primary, pace setting) constraints, but their handling involves as
series of linked factors controlled by the stakeholders. The further
compounding the problems are unpredictable changes in security
requirement terrorist activities, military deployment (Thomchick 1993)
labour strikes and inclement weath.
1.3 PURPOSE OF THE STUDY
It is
necessary to look or to identify the social and psychological past in
order to appreciate what we are try to do in the present so as to do
better in the future. The study will provide marketing opportunities
challenges and prospects that exist for marketer to improve on their
packaging through repeat purchases. The aim of this research survey is
to:
To examine maximize customer service while minimize.
1.4 SIGNIFICANCE OF THE STUDY
The
study will cover Aba, Abia State, Owerri and all eastern states in
Nigeria and all company’s that make use of containerized product like PZ
Plc that cover almost Nigerian market with their product. The study
also covers their entire product consumer both in urban and rural areas.
The study will therefore be limited to Aba consumers market.
1.5 RESEARCH QUESTION
This following are the research question, which this research work is set out to tackle.
Does container have any effect on the buying pattern of the industrial users?
What is the role of container with reference to price, quality and quantity?
How does container affect the decision to buy by the users of PZ Plc product?
Does container series as a competitive tool in the marketing of industrial product?
Can container help to maximize profit in the company?
Does container cost affect the total profit?
1.6 HYPOTHESIS
In conducting this research, the following hypothesis will be tested.
1. Ho: The containerization of a product attract a buyer
2. Ha: The containerization of a product does not attract a buyer
CHAPTER ONE -- [Total Page(s) 3]
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ABSRACT - [ Total Page(s): 1 ]This project is made up of five chapters which contain different information about the project.In chapter one, the researcher introduced and explain the background of the study, how it covers the case study of PZ Aba, Abia State. The researcher reviews the statement of the problem, of the organization, objective of the study, significance of the study. The hypothesis was tested to prove the Ho and Hi.Chapter two shows the literature review; here what the topic is all about was explained. The def ... Continue reading---
