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Problem Of Physical Distribution In A Beverage Industry
CHAPTER ONE -- [Total Page(s) 3]
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CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According
the Kotler (1986:80 distribution channel involves planning, implementing
and controlling the physical flow of materials and final goods from
point of orign to point of use to meet the needs of customers as a
profit.
He went further to say that the major physical distribution
cost is transportation, followed by inventory carrying cost, warehousing
and or reprocessing, physical distribution management should be
broadened to include the distribution cost could be more effectively
managed.
There should be an service to get to the final consumer at the right time.
This
is because the consumer is the distribution of all production process.
The distributors have to date into account the changing panthern of the
market and the activity of the competitors. And also the goal which the
industry sets to achieve and also determining the product need of
consumers before embraking on physical distribution management.
The
use of distribution in conveying products to the consumer are an behalf
of manufacturers in dealing with their customers. These distributors are
also known as the middlemen or wholesales who act as a link between the
manufacturers and consumers. One of the problems facing most firms is
the physical distribution of product. Because of this reason, a lot of
research has been done and most of these researchers tried to find out
solution to these problems.
1.2 STATEMENT OF THE PROBLEM
Because
of the competitive nature of every industry, many companies who are
unable to cope with the competition have collapsed and foiled.
Distribution
is an important aspect of marketing, many industries loose their share
as a result of poor distribution management most consumers blame them
for high priel because the distribution add cost to the product, buy,
clain that there would be no effectiveness and efficiency in
distribution of product without the introduction of distributions.
No
much has been written or done to know the extent of the influence of
distribution in marketing and thereby coming out with possible and
workable solution there is therefore, the heed for the researcher to
evaluate the distribution channel in marketing of coco cola product in
Imo State using Nigeria Bottling company Owerri as a case study. The
researcher channels are unnecessary and if some channels or addition
should be made.
1.3 OBJEIVE OF THE STUDY
The specific objective of this study are as follows.
1. To critically examine the distribution channels of Nigeria Bottling Company Owerri.
2. To determine and examine the various channels used in distributing soft drinks in Imo State.
3.
To determine the problems encountered in the distribution channel and
also to identify the factors that could be responsible for such
situation.
4. TO examine the impact of distribution cost to print.
5. To fund and recommend possible solution to the problems associated with the distribution.
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ABSRACT - [ Total Page(s): 1 ]This research work is carried out to determine the problems of physical distribution management in a beverage industry. A case study of Nigeria bottling company Owerri.To achieve this, it is necessary to find out the physical distribution problem in a beverage industry. The study is aimed at.1. To determine the factors that affect physical distribution in a beverage industries.2. To determine the activities inherent in physical distribution, its barriers and to identify the factors.3. To recomme ... Continue reading---
