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Impact Of Product Display On The Marketing Of Fast Food And Pastries In A Fast Food Industry
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STATEMENT OF THE PROBLEM
It is a positive problem based on
maintenance and improvement fast food and pastries are pure goods
accompanied by services. The quality of these products and services and
their display techniques have attracted commendation. The customers
ranging from the parents to the bankers, students, kids etc who are
patronizing commended also. The products display areas have been
improved and should be maintained and also hobble to modifications and
dynamically innovative due to rapid changes in environmental and sowed
life style. There is need for proper checks and maintenance in these
display techniques and the quality of these products.
RESEARCH QUESTION
Does a particular display technique or method used by Chutis Pastries affect consumer’s buying attitudes?
How has display been able to fulfill its basic functions in sales promotions?
Does display of fast foods, bread and other pastries help in the sales of other products?
What
possible effects has other promotions mix strategies other than display
have on the sales of fast food, pastries and other products?
Does product display help in improving the products and company’s image?
To what extent has the kind of display employed by Chitus helped to increase sales?
SIGNIFICANCE OF THE STUDY
The
study will help the management to know the areas where there is need
for improvement in the product display and the company’s management in
general.
The study will equally and adequately marshal out ways through which such improvements could be accomplished.
The
study will also reveal the problems that Chitus Management encounter as
a result of intense competition from other fast food restaurant and
bakery industries.
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