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Impact Of Product Display On The Marketing Of Fast Food And Pastries In A Fast Food Industry
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OBJECTIVE OF THE STUDY
To find out how far the techniques applied by Chitus have been helping the customers sort their products needed.
To detect how best to improve, the techniques and modernize the display tools.
To know why the Management decide on those display techniques.
SCOPE OF THE STUDY
As a result of time constraints, this research work is restricted to New Heaven and Ebeano Housing branches.
Also the researcher incorporated financially to cover all the branches and outlets.
Moreso,
line was not friendly due to the facts that there are other academic
problems to attend to like, quizzes assignment and term paper.
Furthermore lack of export knowledge in data analysis contributed in limiting this research work.
The
negative attitude of some respondent, who thought the information was
not actually for academic exercise but for a way of over-reminding them
in business.
DEFINITION OF TERMS
PASTRIES
Using are items of
food made entirely with a mixture of flour, fat and water which is baked
and used as a base or covering for pies.
FAST FOOD: Food that can be worked easily, and is sold by restaurant to be eaten quickly or taken away.
DISPLAY: To put something in a place where people can see it easily.
PRODUCT: A product is something, that is viewed as being capable of satisfying needs and wants.
COMPETITION: Trying to win something by defeating others who are trying to do the same.
CONTINUOUS DISCONTINUITY: The continuous dynamic changing world economic situation.
TARGET MARKET: Are the people whom the marketer or company is directing their products and services to.
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