-
Purchasing Of Banking And Financial Service
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
-
-
1.2 Statement Of Problem
Banking
and Financial Institutions are service industry. The quality of service
rendered by banks and financial institution have beer the gunt.
Functionaries, the media and general public are all very critical of
banking and financial institution. The argument range from those of
inefficiency, long delays in cashing cheque favoritism, delays. In
withdrawals, tardiness in granting loans and or credits, to unfriendly
attitude of bank workers. A lot of businessmen, and customers has been
treated with result. By keeping people standing in their office for some
minute. Most banks and financial institution do not put their customer
in the prime place as they are suppose to be. There is now a competition
and to compete means to apply the purchasing concept. Are these
criticisms justify or are they just a more random of the banking
industry because they are making profit in an era of economic slump?
1.3 Purpose Of Study
The
above explanation has confined us to take a segment of the banking and
financial services, and study the approach of the banks to their
customers.
1. To formulate purchasing strategies and recommendations
that would be more effective in the purchasing of banking &
financial services.
2. To ascertain whether or not purchasing of
banking & financial services as bases for rendering services to
their customers.
3. To determine if customers are satisfied with the services rendered by banks.
1.4 Significance For The Study
The
researcher wants to carryout a research on what Banks do an find out if
they adopt the purchasing to transact banking and financial services.
There have been criticisms about the Banking and Financial Services in
the way they render services to their customers. They do not see the
customer as king. The researcher also want to have an analytical base
either to support the poor impression people have of the banks and
advice them on how to improve their services by adopting the way the
banking and financial services can be marketed. A business must learn to
think of itself not as producing goods or services, but as buying
customer: and doing the things which will make people want to deal with
it. Criticisms has no room to give but that may arise because the banks
are doing well. It their services are poor, why should they make so much
profit. Are they do this at the detriment of their customer.
1.5 Scope Of The Study
The
scope of this study is limited to banking institutions which is only a
part of the Nigeria economy. This project work has been design in such a
way as to include all the general problems which the customer often
encounter with the financial firms resulting to poor services by banking
companies. Representative sample of the client and staff of Eco Bank
has been carefully made the sample chosen is considered an adequate
representative of the population in the insurance companies.
Nevertheless, It is hoped that the result of the study would contribute
to the available facts on the purchasing services employed by banking
organizations.
1.6 Limitation Of The Study
Since a research of
this nature is like any other research, it certain that it will have
it’s own limitation, the research touched principally the core of
banking business and inherent competitive strategy implication.
CHAPTER ONE -- [Total Page(s) 2]
Page 2 of 2
-
-
ABSRACT - [ Total Page(s): 1 ]This study was carried out on the purchasing of banking and financial services in Nigeria, using Eco Bank as case study. To achieve this, five significant research objectives were formulated. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of all the customers and staff of Eco Bank, Lagos State. In determining the sample size, the researcher conveniently selected 70 respondents while 55 were received and 50 were ... Continue reading---
