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Impact Of Negotiation In Attaining Purchasing Objectives
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1.1 BACKGROUND OF THE STUDY
The Nigerian Bottling
Company (NBC) operates Owerri plant since 1982 and it is located in the
capital city of Owerri, Imo State in South – East Nigeria. The Owerri
plant is responsible for the production of coca-cola, fanta, sprite and
Schweppes and distribution of all product categories. The coca-cola
first arrived in Nigeria in 195 that same year, the Nigerian Bottling
Company Limited (NB) was incorporated to bottle and sell carbonated
non-alcoholic beverages. NBC has the sole franchise to bottle coca-cola
products in Nigeria. Coca cola was an instant hit with the Nigerian
consumer and has remained so over the next six decades, NBC has
continued on its journey keeping its promise of refreshing consumes,
strengthening its communities, enriching the workplace and preserving
milestones along the way.
In 1953 production of coca-cola began at a
bottling facility in Ebute-metta Lagos State. The same year the company
opened its first bottling place in Apapa. 1960 the year Nigerian gained
independence, NBC exceeded the one million case a year mark. 196
commissioned its bottling facility at Ibadan Oyo State and rapidly
expanded its operations of the next couple of years. In 1972 it listed
its shares on the Nigeria Stock exchange and became a publicly devoted
company. 1991 acquired the Eva premium water and Schweppes brands. In
2000 it became a member of the newly formed coca-cola Helleric Bottling
Company South Africa (an anchor bottling group with operations in 28
countries worldwide.
2001 commissioned the first ultra modern fully
automated NBC plant in Benin. 2003 launched the Five Alive brand. In
2007 launched PET packaging for its sparking drinks category. In 2006
launched the 10 energy drink burn. 2007 launched coca-cola, fanta and
sprite. 2008 introduced more environmentally ultra glass packaging of
tits returnable glass bottle product segments. 2010 the operations
stands at 13 facilities and 59 depots across the country. 2011 the
company was recognized for its cooperate social responsibility
activities as the most socially responsible company in Nigeria and most
environment friendly company at the social enterprise reporting awards.
The company obtained Nigeria’s First Food Safety System Certification
(FSSC) 22000.
The study on the impact of negotiation in attaining
purchasing objective is being continued to the operation of the Nigerian
Bottling Company Plc Owerri, Imo State. The bottling company is a
public limited liability company. The bottling company Limited operates
in 13 plants in Nigeria, they are located at Abuja plant, Benin plant,
Apapa, Ikeja, Ilorin, Jos, Maiduguri, Kaduna, Port Harcourt and Owerri
plant. The bottling company also have 59 distribution centres in the
country. The bottling operations in the regions are major purchases of
sugar, bottles, labels, marketing materials and services at same time,
they play an active role in local communities with out support and local
initiatives. The principle activities of the company are manufacturing
and sales of wide range of consumer products.
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ABSRACT - [ Total Page(s): 1 ]In this project, an attempt has been made to know the impact of negotiation in attaining purchasing practice. This research exposed the importance of negotiation in an organization and who and when a negotiation should be carried out. For an organization to function effectively and efficiently in this procurement, negotiation is very important to attain it. Without an effective negotiation an organization will not or cannot be able to carryout its buying activities effectively. In purchasing and ... Continue reading---
