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Impact Of Containerization In International Freighting
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This project is made up of five chapters which contains different information about the project. The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchase of industrial products to carryout research work, a total of one hundred (100) industrial buyers were used as sample while case study was drawn from Okigwe road, Enugu, Agbani.
To gather data, personnel interview and two set of questionnaire were used one for industrial user and the other two staff. In the analysis of the result, percentage was used while chi-square technique is adopted in testing the hypothesis and it was tested at 5% level of significance. The following hypothesis were tested. Containersation of a product attract a buyer, containerization of a product affect’s users decision to buy. In the course of the research, useful findings were made which among others include, using a good colour combination materials and adequate shape and design to attract buyer’s attention. It was also found that containerization play an important role of impact for promotion of product apart from its traditional role of protection. The belief in the container is a silent sales man. Apart fro this, industrial buyers are motivated to and quantity, therefore for a company to achieve it’s goals. Management should give containerization an intelligent leadership and support. Since containers in a dynamic complex and controversial business area. This involve improving their containers policies are properly implemented.
Container or packaging as the name implies has many uses vis, protection, identification, differentiation of a particular brand for storage purpose of the prPoduct.
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CHAPTER ONE - [ Total Page(s): 5 ]TRANSPORTATION:
Usually represents the greatest distribution cost, it is usually easy
to calculate because it can be related directly to weight or numbers of
units-cost must be carefully controlled through the mode of transport
selected amongst alternative, and these must be constantly reviewed.
During the past 50 years, sea transport has become the dominant
transportation mode in international purchasing. The patterns of
retailing that have developed and the pressure caused by coi ... Continue reading---
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CHAPTER ONE - [ Total Page(s): 5 ]TRANSPORTATION:
Usually represents the greatest distribution cost, it is usually easy
to calculate because it can be related directly to weight or numbers of
units-cost must be carefully controlled through the mode of transport
selected amongst alternative, and these must be constantly reviewed.
During the past 50 years, sea transport has become the dominant
transportation mode in international purchasing. The patterns of
retailing that have developed and the pressure caused by coi ... Continue reading---
ABSRACT -- [Total Page(s) 1]
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ABSRACT -- [Total Page(s) 1]
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