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Impact Of Containerization In International Freighting
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1.3 OBJECTIVE OF THE STUDY
It
is necessary to look or to identify the social and psychological past
in order to appreciate what we are trying to do in the present so as to
do better in the future.
The study will provide marking opportunities
challenges and prospects that exist for marketers to improve on their
packaging through repeat purchases.
The aim of this research survey is to:
i. To identify the supplier willingness to meet the need of the customers no matter how urgent.
ii. To examine a variety of option on shipment load carrier.
iii. To examine maximize customer services while minimizing cost.
iv. To determine safe delivery of merchandise.
v. To identify the speed at which others are treated.
vi. To examine the reactness of the supplier to except replacement of defective suppliers.
vii.
The availability of technical know how in terms of installation and
after sales services from the supplier in Nigerian brewery Enugu.
1.4 RESEARCH QUESTION
The following are the research questions which this research work is set out to tackle:
i. Does container have any effect on the buying pattern of the industrial users?
ii. What is the role of container with reference to price, quality and quantity?
iii. How does container affect the decision to buy the users of Nigerian brewery Enugu product?\
iv. Does container serves as competition tool in the marketing of industrial product?
1.5 STATEMENT HYPOTHESIS
In conducting this research, the following will be tested:
1. Hi: The containerization of a product attracts a buyer
Ho: The containerization of a product does to attract a buyer.
2. Ho: The containerization of a product effect consumers buying decision.
Hi: The containerization of a product does not affect consumers buying decision.
1.6 SIGNIFICANCE OF THE STUDY
The
research study is very significant in that it will be immense benefit
to students in the purchasing and supply management department and
interested persons in related fields and study and work who are research
minded.
The research work is indeed very significant and a treasure
chest for the research minded students and scholars because of the
comprehensive nature of this investigative survey and realistic write
up.
The study will certainly serve as a dependable reference guide
for students in the purchasing and supply management also show how need
for effective planning and control can work hand in hand with purchasing
section to achieve greater organization efficiency.
It is also for
the partial fulfillment and award of Higher National Diploma (HND). It
is equally significant because it will out line the various needs for
the impact of containerization in international purchasing comparison
with other department can be used to improve the overall organization
concept.
It also gathers toward creating sound need for the impact of
containerization in international purchasing in Nigerian Brewery Enugu.
This
study is significance because it will increase the body of academic
knowledge available as a research study. It is also relevant in the
sense that it will serve as reference to future researchers on issue
connected with the present research problem.
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ABSRACT - [ Total Page(s): 1 ]This project is made up of five chapters which contains different information about the project. The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchase of industrial products to carryout research work, a total of one hundred (100) industrial buyers were used as sample while case study was drawn from Okigwe road, Enugu, Agbani.To gather data, personnel interview and two set of questionnaire were used one for industrial ... Continue reading---
