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The Role Of Customer Relationship In Office Technology Management (otm)
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1.4 RESEARCH QUESTIONS
The following are research questions formulated for the study.
1.4.1 What are the structures put in place to enhance Customer Relationship?
1.4.2 What types of strategies are employed to help in Customer Relationship?
1.4.3 Do the Ofiice technology and management use Customer Relationship strategies and methods to enhance profitability?
1.4.4 To what extent do employees seek to build a strong relationship with customers?
1.5 RESEARCH METHODS
The
three main sections that helped in the implementation of the research
were the research strategy and approach, data collection procedure and
data analysis techniques. The methods used to achieve the objectives of
the study include data collection and an in-depth interview. The
methodology used, answers questions on the population size, and data
collection process. Qualitative research was mainly used, since it is an
inquiry process of understanding based on distinct methodological
traditions of inquiry that explore a social or human problem. The idea
was to build a complex, holistic picture, analyzed words, report
detailed views of informants, and conducts the study in a natural
setting.
1.6 THE SCOPE AND LIMITAIONS OF THE STUDY
The scope
of this study covers an efficient and effective customer-seller
relationship from the service provider. It's also an assessment of the
extent to which Ofiice technology and management have developed their
relationship with customers and how best to coordinate a customer
relationship management programme. Customer Relationship is a strategic
business and process issue, not merely a technology solution as most
often conceived in practice. The Customer Relationship process is a
continuous learning process where information about individual customer
is transformed into a customer relationship. A theoretical model on
which future empirical analysis should be based when conceptualizing
Customer Relationship. Financial constraints made the work very
challenging and successful. Gathering information from respondents was
difficult, as some of the respondent were not willing to divulge
information to the researcher. The research was not conducted in all
branches of Nigeria Commercial Bank, but in fifteen Branches of the Bank
in the Ashanti Region.
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ABSRACT - [ Total Page(s): 1 ]Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organizatio ... Continue reading---
