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Influence Of Celebrities’ Dressing Styles On Students’ Choice Of Clothing And Socialization In Tertiary Institutions
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CHAPTER ONE INTRODUCTION 1.1 Background to the Study
Clothing
is anything that is worn on the body which includes garments, jewelry,
cosmetics, tattooing, shoes and others. Clothing is also a form of
artistic expression that reflects the cognitive, moral and social
aspects of human life (Kiran, Malik, Riaz, 2002). Humans expressed that
during the present dynamic age, there was probably no other sphere of
human activity being important to such an extent, in which values and
life styles are reflected more than they are in the clothes that we
choose to wear. An individual’s dress is a kind of “sign language†that
communicates a complete set of information and is usually the basis on
which immediate impressions are formed. Style of clothing that people
wear, the fabrics, designs and colours can speak a lot about the way an
individual thinks and live. Erwin et al (1979) recognized that no single
conceptual framework was adequate in interpreting the significance of
dress. Rather conceptual network of information that assists in
apprehending the importance of clothing.
Ibrahim (2013) stated that
change in clothing is inspired by fashion designers who decide to
showcase their products in magazines, catalogues, newspapers and
travels, cultural events such as stage play or life performance and art
exhibition or a costume exhibit is also an inspiration. Similarly,
clothing choice and practices are an important human activity that
constitutes the selection, acquisition and utilization of clothes. These
activities are affected by social reasons, values, goals and
self-concept.
Celebrities are well-known personalities who are
famous as a result of their achievements. According to Schlecht (2003),
Celebrities are people who enjoy public recognition by a large share of
certain groups of people. These recognition and achievements are usually
known both locally and internationally. The Celebrities take different
forms ranging from actors like Julie Robert, Rihanna, Beyonce, Morgan
Freeman, models like Naomi Campbell, Agbani Darego, Genevieve Nnaji,
sports like Tiger Woods, Venesa and Serina Williams, Raphael Nadal
entertainers like Oprah Winfrey, Toke Makinwa, Amber Rose, Kim
Kadashian, and musicians like Tuface Idibia, Di’ja, P-Square, Nicky
Minaj, Omawunmi, Davido, Tiwa Savage etc. These celebrities and their
visual fashion statements affect dresses of youth and also the fashion
industry which is evident in specific fashion replications (La Ferla,
2006).
The celebrities mode of dressing are usually that of the
western wears and these celebrities unintentionally start trends,
photographers snap hundreds of pictures and after the photos have been
published, new fashions are born. It is often seen that interviews of
these Celebrities are read with keen interest by young people. Young
boys and girls are eager to know the personal aims and attitudes of
these people. The youth observe the celebrities closely and then imitate
them in every instance of their life. The youth pay great attention to
their advice even more than their parents, teachers and their
well-wishers (Norton, 2006). Clothes with Celebrities names and pictures
are one of the examples. Young boys and girls imitate the mode of
dressing to gain some sort of psychological satisfaction. Celebrities
who are viewed on television, movies, satellite, newspapers are all
powerful tools of communicating dress sense and clothing styles to
students (Kiran,Malik, Riaz, 2002).
Dressing patterns of these
celebrities are usually done in a manner that suits their personality.
Schuster (2011) explained that one of the easiest way to show
celebrities personality without saying a word is through their style of
dress because the image the project as they walk can immediately set the
right tone for their performance. The mode of dressing comes in the
form of romantic wears and colours that cling so much on them making
them appear bold and sexy on stage. People will always have one thing in
common; they want to look nice, they want to be aware of the current
trends and their appearance to be appreciated.
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to investigate the influence of Celebrities’ Dressing Styles on Students’ Choice of Clothing and Socialization in tertiary institutions in Kaduna state, Nigeria. Four objectives, four research question and four null hypotheses were formulated as well as review of relevant literatures to the study. The study was a survey research design having Five thousand and thirty students as the target population while five hundred and three students served as samples ... Continue reading---
