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Influence Of Celebrities’ Dressing Styles On Students’ Choice Of Clothing And Socialization In Tertiary Institutions
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1.2 Statement of the Problem
The
practical function of clothing is to protect the body from dangers in
the environment. Clothing protects against many things that can injure
the naked human body but today, humans have shown extreme inventiveness
in devising clothing. Strange appearance has come to characterize the
dress pattern of students on the campuses of tertiary institutions in
Nigeria. Fayeye (2008) opined that clothing, dress pattern or adornment
is an aspect of human physical appearance which has social significance
apart from food and shelter, clothing is listed as one of the basic
physiological human needs. This most essential need of man has now posed
a great deal of problem to people especially the students of tertiary
institutions who dress indecently against the acceptable norms of the
society. Omede (2011) stated that there is hardly any tertiary
institution in this country that is not faced with this nauseating
problem and further stressed that ways students on campuses
particularly, the females dress seductively leaves much to be desired.
In
Nigeria, tertiary institutions have been battling with this serious
challenge of how students appear on campus and attend school functions.
Many institutions tried adopting measures such as dressing code in order
to curtail such dresses which institution feel is absolutely
inappropriate to wear in public but these measures has not solved the
problem because student still look strange in some of their outfits and
even accessories which they use to compliment the outfits. These dress
sense gives the authority a source of concern. These students attend
lectures with garments that expose sensitive body parts likes low
necklines showing their burst, skinny jeans trousers below waistline
which is tight-fitting down to the ankle and skimpy tops revealing their
pants. The male students wear T-shirts with jeans hanging below waist
line (sagging) due to short crotch of trousers and fastened tightly at
the middle of the two bottom lobes revealing their boxers and sometimes
they could also have what is known as “carrot trousers†(pencil cuts)
which takes the same form with that of the ladies (very tight from waist
to their ankle). This pattern of dressing has made some students never
to be seen as responsible due to the fact that it reveals their body
contours which are provocative. Students dresses most times, expose a
lot of figure faults which hardly makes them look appreciable there by
defeating the essence of clothing (concealing figure faults).
Furthermore,
dresses and accessories of celebrities are usually imported and found
in high exclusive stores or boutique with a high price tags placed on
them. Students whom are still dependents to parents unnecessarily border
themselves to buy such clothing and at this point their purchasing
behavior becomes more of impulsive buying and credit purchase which
becomes detrimental to their academic needs.
Celebrities’ clothing
are outfits that are not easily gotten or seen anyhow in markets,
students have to go extra miles of ordering online for a particular
design or style. Others who wish to have but couldn’t order, go in
search for the cheapest look alike just
to have some form of identity with celebrities.
Use
of time is also an issue of concern to the study because students so
much engaged with beauty and fashion hardly have good time management,
most times their so much engrossed in what is trending and social
activities in institutions at the expense of their studies. It is on
this note that the researcher intends to investigate on the extent to
which celebrities influence the clothing choices of students within
tertiary institutions in Nigeria.
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to investigate the influence of Celebrities’ Dressing Styles on Students’ Choice of Clothing and Socialization in tertiary institutions in Kaduna state, Nigeria. Four objectives, four research question and four null hypotheses were formulated as well as review of relevant literatures to the study. The study was a survey research design having Five thousand and thirty students as the target population while five hundred and three students served as samples ... Continue reading---
