• A STUDY OF THE INFLUENCE OF HOME MOVIES ON THE DRESSING PATTERNS OF STUDENTS OF TERTIARY INSTITUTIONS


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    • ABSRACT - [ Total Page(s): 1 ]This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate  in the culture of students of tertiary institutions in Abia state especially as it relates to their dressing patterns. Research has shown that, Movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to explain the relationship between communication messages and their Influence on the respondent. The thru ... Continue Reading

         

      CHAPTER ONE - [ Total Page(s): 3 ]CHAPTER ONEINTRODUCTION1.1       Background of study  The value of home movies as a medium of mass communication is esteemed all over the world. In Nigeria there are over one million audiences of home movies films who are affected in one way or another, by the subjects treated in Nigerian home movies. These movies portray message that have Influence on the viewers, mostly, their mode of dressing. Movies hold a very special place in the culture of a people. “Movies, like books, are a culturally special medium…an important medium of cultural transmission. (Bara ... Continue Reading