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A Study Of The Influence Of Home Movies On The Dressing Patterns Of Students Of Tertiary Institutions
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1.5 Significance of Study
This study is relevant for the following reasons:
It
will determine the type of Influence that home movies have on the
dressing pattern of students in tertiary institutions and thus guide
policy makers and regulatory agencies in providing protection against
the production and exposure to movies that negate Nigeria’s cultural
values.
The study will provide a framework for the fight against
media and cultural imperialism where it is discovered that the home
movie industry is serving as a stooge. Finally, the study will be
beneficial to students and mass media students because it will expose
them to the theory on the Influences that could be exerted via the
media.
1.6 Scope of the Study
Studies on media Influence
show that there are various behavioural and attitudinal Influences that
could be exerted by the media- vis-Ã -vis home movies. However, this
study restricts itself to the Influence on patterns of dressing on of
students of tertiary institution in Nigeria. Other behavoural or
attitudinal characteristics that could subsequently be investigated on,
include, home movies Influence on pattern of speech; pattern of
language; pattern of love and relationship, etc.
1.7 Definition of Terms
Home
movies: This is any pre-recorded media films played and viewed by
people with their movie players in their homes or movie clubs. These
films are viewed with the aid of a TV set which is connected to the
movie machine. They are recorded on movie tape, disc or DVD.
Pattern of dressing: This is refers to the choice or type of dressing or clothing preferred by a certain group of people.
Students
in tertiary institutions: These are post-secondary school students in
polytechnics, colleges of education and universities.
Influence: This is the impact some thing or someone has on something or someone else. This could be positive or negative.
Tertiary Institutions: These are post-secondary institutions of higher learning in Nigeria.
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ABSRACT - [ Total Page(s): 1 ]This study, The Influence of Home Movies on the Dressing Patterns of Students of Tertiary Institutions in Abia state, notes that home movies mediate in the culture of students of tertiary institutions in Abia state especially as it relates to their dressing patterns. Research has shown that, Movies, like books, are important medium of cultural transmission and socialization. Thus, the concern on media Influence has led to the development of different communication theories in an attempt to exp ... Continue reading---