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A TIME SERIES ANALYSIS OF CUSTOMER ATTENDANCE
[ Case Study Of Shoprite Mall Enugu] -
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- Contributor: projectwaka
- engagements: 84
- Case No: 354362pw
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine if there is a there is a relationship between customer attendance and adequate market planning. It sought to highlight the importance of customer attendance to business profitability, market research and adequate planning. Using time series, the attendance record of two stores from ShopRite mall, Enugu state was obtained and analysed. The result showed that there is a relationship between customer attendance and adequate planning. This is due to the dynamics emanating from customers needs. The findings also revealed that customer attendance can be affect
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CHAPTER ONE - [ Total Page(s): 2 ]1.4. Significance of the studyThe cardinal significance of this study is to educate firms and companies on the need to take adequate customer attendance and its importance in improving profitability and also to enhance adequate market research and planning. Another importance of this study is to predict future customer attendance from past customer attendance records.1.5. Research Questions 1. Is there a relationship between customer attendance and profitability of a company?2. Do adequate customer attendance records enhance adequate market research and planning?3. Can future customer atten ... Continue Reading
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ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine if there is a there is a relationship between customer attendance and adequate market planning. It sought to highlight the importance of customer attendance to business profitability, market research and adequate planning. Using time series, the attendance record of two stores from ShopRite mall, Enugu state was obtained and analysed. The result showed that there is a relationship between customer attendance and adequate planning. This is due to the dynamics emanating from customers needs. The findings also revealed that customer attendance can be affect
... Continue Reading
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