-
A Time Series Analysis Of Customer Attendance
[ Case Study Of Shoprite Mall Enugu] -
-
-
This study was carried out to examine if there is a there is a relationship between customer attendance and adequate market planning. It sought to highlight the importance of customer attendance to business profitability, market research and adequate planning.
Using time series, the attendance record of two stores from ShopRite mall, Enugu state was obtained and analysed. The result showed that there is a relationship between customer attendance and adequate planning. This is due to the dynamics emanating from customers needs.
The findings also revealed that customer attendance can be affected by socio-economic factors which in return can hamper the profits of businesses.
-
-
-
CHAPTER ONE - [ Total Page(s): 2 ]1.4. Significance of the studyThe cardinal significance of this study is to educate firms and companies on the need to take adequate customer attendance and its importance in improving profitability and also to enhance adequate market research and planning. Another importance of this study is to predict future customer attendance from past customer attendance records.1.5. Research Questions 1. Is there a relationship between customer attendance and profitability of a company?2. Do adequate cu ... Continue reading---
-
CHAPTER ONE - [ Total Page(s): 2 ]1.4. Significance of the studyThe cardinal significance of this study is to educate firms and companies on the need to take adequate customer attendance and its importance in improving profitability and also to enhance adequate market research and planning. Another importance of this study is to predict future customer attendance from past customer attendance records.1.5. Research Questions 1. Is there a relationship between customer attendance and profitability of a company?2. Do adequate cu ... Continue reading---
ABSRACT -- [Total Page(s) 1]
Page 1 of 1
ABSRACT -- [Total Page(s) 1]
Page 1 of 1