-
A Time Series Analysis Of Customer Attendance
[ Case Study Of Shoprite Mall Enugu] -
-
-
1.4. Significance of the study
The cardinal significance of this study is to educate firms and companies on the need to take adequate customer attendance and its importance in improving profitability and also to enhance adequate market research and planning. Another importance of this study is to predict future customer attendance from past customer attendance records.
1.5. Research Questions
1. Is there a relationship between customer attendance and profitability of a company?
2. Do adequate customer attendance records enhance adequate market research and planning?
3. Can future customer attendance be predicted from past and present records of customer attendance?
1.6. Research hypothesis
H0: there is no relationship between customer attendance and adequate market planning.
H1: there is a relationship between customer attendance and adequate market planning.
1.7. Scope of the study
The scope of this study on the statistical analysis of customer attendance using the ShopRite malls Enugu as a case study.
1.8. Definition of terms
Ø Customer:a person or an organization that buys something from a shop/store or business.
Ø Attendance: the act of being present at a place.
Ø Market research: the action or activity of gathering information about consumers' needs and preferences.
-
-
-
ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine if there is a there is a relationship between customer attendance and adequate market planning. It sought to highlight the importance of customer attendance to business profitability, market research and adequate planning. Using time series, the attendance record of two stores from ShopRite mall, Enugu state was obtained and analysed. The result showed that there is a relationship between customer attendance and adequate planning. This is due to the dynamic ... Continue reading---
-
ABSRACT - [ Total Page(s): 1 ]This study was carried out to examine if there is a there is a relationship between customer attendance and adequate market planning. It sought to highlight the importance of customer attendance to business profitability, market research and adequate planning. Using time series, the attendance record of two stores from ShopRite mall, Enugu state was obtained and analysed. The result showed that there is a relationship between customer attendance and adequate planning. This is due to the dynamic ... Continue reading---