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Econometrics Analysis On The Monthly Income Generated From Sales Of Legend Guilder, And Maltina Drinks In Nigeria
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CHAPTER ONE
1.0 INTRODUCTION
Econometrics can be described
as a branch of social science that deals with the measurement of
economic relationship. This form of relationship or used by government
and private sector to formulate economic as well as to make decisions.
The
most tools of econometrics is regression analysis and it studies the
relationship that between variable (two or more than two). In order to
carryout econometric in analysis and to show the important of
econometric analysis is how economic variable depends one another there
is a need to carryout some test, base on information or data collected
from an industry. It is also necessary to know the data analysis
technique to put in place for analyzing the know variable.
1.1 HISTORICAL BACKGROUND OF NIGERIA BREWERIES PLC IBADAN OYO STATE.
Nigeria
Breweries plc, the largest brewery company in Nigeria was incorporated
in 1946 and recorded a land mark when the first bottle of star larger
beer Rolled off the bottling line in its Lagos Brewery in June 1949.
This was followed by Aba Breweries which was commissioned in 1957.,
Kaduna Brewery was established in 1963 followed by Ibadan Brewery in
1982. The company established its fifty Brewery in Enugu in September,
1993, on April 9, 2001 the AMA Greenfield was commissioned and from its
beginning in 1946 the company now has five operational Breweries from
which its high quality product are distributed to all part of this
country.
Nigeria Breweries Plc has rich portfolios of high quality
brand which are has four varieties (Maltina classic Maltina Strewbery,
Maltina exotic and Maltina with principle) Legend Extra Stout December
1992 Amtel Malt (1994) and Schweppes range of carbonated soft drinks
included in December 1996 (Schweppes soda water). It was followed by the
lunch of crush orange in November 1997 and Schweppes pine apple in
October 1999. The company had earlier hundred into the Nigeria market
Heineken Larger beer in June 1998. The company decided to exist the
carbonated soft drinks market in August 2001, because of the need to
concentrate on its area of core competence.
Nigerian Breweries Plc is
a socially responsible corporate citizen with a very good record of
corporate philanthropy in the areas of education, environment and
communication among others. The company in 1994 establish on education.
Trust fund #100 million to take more active part in the finding of
educational and research facilities in higher citadel of learning’s all
an effort to provide and encourage academic excellence in Nigeria. This
is in addition to its secondary and university scholarship programme for
children of its employees.
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ABSRACT - [ Total Page(s): 1 ]This project has the aim of studying the analysis on the monthly income generated from the sale of stout, Guilder and Maltina drinks in Nigeria Breweries Ibadan Oyo State. The study employed the use of statistical method like Multicollinearity, Autocorrelation, hetrosedasticity, individual coefficient multiple regression analysis. The result of the analysis shows that there is a relationship between Stout, Guilder and Maltina drinks. It also has predictive power of an increase. ... Continue reading---
